There are three questions that every successful business person must be able to answer.
Doug and Polly know how important it is for their small business clients to have a plan that is simple, executable and drives profits. Throughout their careers they have helped thousands of small business people think through what they need to do to make their businesses successful by using the power of these three questions. Now they can help you. The Three Questions Every Successful Business Person Must be Able to Answer, is available for the first time in a program that contains 3 videos and a 38 page workbook.
Here’s an overview of what’s contained in the Program
Video 1: The First Question: Why should a prospective customer buy your product/services rather than a competitors?
What makes you different, better, special for a particular customer? In the first video we will help you to answer this question thoroughly and thoughtfully. In addition, we will introduce the idea of low cost versus differentiation and why you need to figure out the right direction for your business. We will coach you through various tried-and-true business models and explain how to think about what one, or combination of models, will be the best for your growing business. Finally, we will help you to put your value proposition into words that will sell your product or service to your potential customers.
You will learn . . .
• Why finding what differentiates your product/service is the single most important factor in your business success
• How to use one or more of eight business models to create a successful plan for your business
• How to develop your value proposition statement and communicate this effectively to others
Video 2: The Second Question: Is there a segment of the market that would value what differentiates you from your competitor, and is it large enough to support your business?
In this portion of the program you will learn about market segmentation and how this can be a powerful tool for business growth. Doug and Polly break down this complex topic into easy-to-understand examples. You will be able to take what you learn and apply it to a group/segment of the market and grow your list of ideal clients.
You’ll learn . . .
• What makes a good market segmentation and what does not!
• How the “buying decision” drives market segmentation
• How to tell whether you should be using an inbound or outbound strategy to attract customers
Video 3: The Third Question: How do I reach my target market segment with my message?
Now that you know what differentiates your business and your value proposition and have defined the market segmentation that will truly appreciate what you have to offer, it is time to get your message out to your potential customers.
You’ll learn . . .
• The six question to ask before spending a dime on marketing
• What types of marketing will be most effective for your type of product or service
• When to, and when not to use social media to market your product or service
Once you have completed this video series and completed the exercises in the accompanying workbook, you will have a plan that will help you to market your business effectively.
2-Month No-Risk 100% Money Back Guarantee
As with all Doug and Polly products, if you don’t think The Three Questions Every Successful Business Person Must be Able to Answer can help you grow your business profitably just send us a note and we will cheerfully refund all your money. You don’t even need to give us a reason for opting out. See, we know the power of this program and how many entrepreneurs we have helped with these powerful questions and we are confident you will get it the first day you dig into the material. You win no matter what because we shoulder all of the risk.